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My Starbucks Name



“What's in a name? That which we call a rose by any other name would smell just as sweet.” This line in William Shakespeare's play Romeo and Juliet, asks us to consider the irrelevance of names.

But what about the association we make with our own names? It was when I once stood at a Starbucks and I was asked my name to write down on their trademark cup that I first thought about it.

When I wrote My Starbucks Name, it was to delve into our identity, a subject which has always fascinated me. That which we go by and that which others think we go by.

The next time you hear your name called out by a barista at a crowded Starbucks, I hope you will think about it, and this little story.

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